Antonia.

We're not building a company. We're building infrastructure.

Most people start a business to sell something. I started to build systems that outlast me.

Right now, I'm building three things at once: technology that encodes deep industry knowledge into software, an audience that trusts my perspective, and a structure that lets a small team in Lisbon operate at the level of companies ten times its size.

We're in Phase 2. The product works. The structure is set. Now we need to prove that other people can use it, trust it, and pay for it. That's where the real work begins.

I knew after that first meeting.

It started casually — you and Hugo joined Cátia and me at a café. But what stuck with me was what came after: you and I sat down, talked business, and I realized you understand what it means to take real ownership.

Not in the buzzword sense. In the way you think about responsibility — not waiting for instructions, but seeing what needs to happen and stepping into it. That's rare, and it's exactly what I was looking for.

I don't need someone who checks boxes. I need someone who genuinely cares about making things work — and who I can trust to figure out the "how."

Content Ops. But really: the heart of how we tell our story.

Until now, I've been doing everything myself. Design, filming, posting, coordinating agencies, reviewing drafts, fixing what doesn't work. It's not sustainable. It never was.

I need someone who doesn't just help — but someone who genuinely owns the creative side so I can focus on building the business.

You start as a freelancer. 12 hours a week. By July, if this works the way I think it will, you'll be full-time and leading a small creative team.

You're not alone.

We're small, and that's by design. Every person here was chosen because they bring something nobody else can. Here's who you'll be working with: